> ## Documentation Index > Fetch the complete documentation index at: /llms.txt > Use this file to discover all available pages before exploring further. # Social Analytics > Monitor community & content health—engagement velocity, growth vs churn, reach, impressions, and top community performance. > [!NOTE] > > Use this dashboard to understand how communities, posts, comments, and reactions are performing so you can amplify healthy spaces and intervene in declining ones. > **Community Activity** > > Daily content & membership flow > **Top Communities** > > High-performing spaces leaderboard > **Growth vs Churn** > > Net member trajectory > **Engagement Quality** > > Comments & reactions per post > **Reach & Impressions** > > Content visibility efficiency > **Content Velocity** > > New post creation momentum ## Daily Operational Workflow **1. Set Filters** Choose date range, segment (e.g., product line or region), and optionally exclude internal/test communities. **2. Scan Activity Stack** Identify abrupt shifts in posts, comments, reactions, joins, or leaves vs prior days. **3. Review Net Growth** Check join vs leave differential—flag communities with negative multi-day streak. **4. Open Top Communities** Sort by engagement rate (not just raw posts) to find quality leaders. **5. Inspect Decliners** Communities with falling posts AND rising leave count—drill in for cause. **6. Check Reach vs Impressions** Validate distribution fairness—avoid over-saturation of a narrow audience. **7. Action & Log** Document interventions (feature, moderation, spotlight) and set a follow-up review date. ## Community Filtering > [!NOTE] > > Filter analytics to a specific community to isolate engagement, growth, and content patterns—helping you diagnose whether trends are platform-wide or community-specific. ### Why Filter by Community? * Identify which communities drive or drag overall metrics * Diagnose localized issues vs platform-wide trends * Compare individual community performance against baseline > [!WARNING] > > Widget **Top Communities** and **Reach and Impression** will always show data for all communities, even when a specific community is selected in the filter. ### How to Apply **1. Select Community** Open the community dropdown and choose one community from the list. **2. Review Metrics** Compare filtered metrics (posts, engagement rate, net growth) against your unfiltered baseline. **3. Take Action** If metrics diverge significantly, investigate community-specific content, moderation, or member composition. > [!NOTE] > > Analytics shows data for **one community at a time**. To compare multiple communities, filter each separately and record results. ## Modules & Interpretation ### Community Activity Overview (Stacked Bars) Shows aggregate daily counts for: Posts, Comments, Reactions, Members Joined, Members Left. Look for proportion shifts (e.g., comments dropping relative to posts may indicate lower discussion depth). ### Top Communities Table Leaderboard with: Posts, Comments, Reactions, Members Joined, Members Left, Engagement Rate. Use relative KPI columns rather than just raw counts to avoid bias toward largest audience spaces. ### Reach & Impression Graph Reach = unique users exposed. Impressions = total displays. High impressions with flat reach suggests repeated exposure to same users; rotate content spots to counter fatigue. ### Growth & Churn Joined vs Left provides directional community health. Persistent churn outpacing joins → investigate content relevance, governance friction, or onboarding gaps. ### Content Velocity Rate of new posts per active community. Helps detect stagnation or spam bursts. Sudden spike unaccompanied by reactions/comments may indicate low-quality or automated posting. ## Metrics & Formulas | Metric | Definition | Formula (Illustrative) | Why It Matters | Action Trigger | | - | - | - | - | - | | Posts | New posts in period | count(posts) | Core creation volume | Drop >20% w/w | | Comments | New comments in period | count(comments) | Depth of discussion | Comments/Post ratio \< baseline | | Reactions | Emoji/like style reactions | count(reactions) | Lightweight engagement breadth | Reactions/Post ratio dips | | Members Joined | New joins to communities | count(join events) | Acquisition into spaces | Join decline consecutive 3 days | | Members Left | Departures / leaves | count(leave events) | Churn pressure | Left rising >15% w/w | | Net Community Growth | Growth after churn | Joined - Left | Community trajectory | Negative 3+ days | | Engagement Rate | (Comments + Reactions)/Posts | (C + R) / P | Quality vs spam | Falls below target band | | Comment Depth | Avg comments per post | C / P | Conversation richness | \< baseline percentile | | Reaction Saturation | Unique reactors / reach | distinct(reactors)/reach | Engagement distribution | Concentrated small reactor core | | Reach | Unique users who saw content | distinct(viewers) | Distribution breadth | Stagnant vs user growth | | Impressions | Total content renders | sum(views) | Frequency / exposure | High impressions, flat reach | | Frequency Factor | Impressions / Reach | I / R | Repetition index | > target (content fatigue risk) | | Content Velocity | Posts per active community | P / active\_communities | Sustain momentum | Sharp rise (spam) or fall (stagnation) | ## Growth & Engagement Lenses Focus on joins trend vs campaignsEngagement Rate & Comment Depth in first 7 days of community creationNet Growth and velocity stability over rolling weeksReaction saturation & comment/post balanceReach vs Frequency Factor alignment ## Benchmark Strategy > **Baseline Collection** > > Record metrics across first stable 2–4 weeks to establish internal benchmarks. > **Adaptive Thresholds** > > Use rolling median + standard deviation for anomaly detection (e.g., trigger if metric \< median -1.5σ). > **Seasonality** > > Adjust comparisons for known weekly cycles (weekend dips, Monday surges). \> \*\*Cohort Splits\*\* \> \> Segment by community age buckets (\<30d, 30–90d, >90d) to avoid maturity skew. > **Quality Guardrail** > > Require Engagement Rate above minimum before featuring a community. ## Early Warning Signals Posts rising while comments/post falling → encourage prompts/questions formatting.High impressions with stagnant reach → diversify surfacing algorithm.Net growth negative across multiple adjacent topic communities → check overlapping policy or feature change.Velocity spike + low reactions/comment ratio → apply moderation filters.Engagement Rate sliding slowly week over week → run qualitative sentiment check. ## Troubleshooting | Symptom | Likely Cause | Investigation | Resolution | | - | - | - | - | | Engagement Rate drop | Low comment depth / passive reactions | Compare comments/post vs reactions/post | Add prompts; highlight discussion-oriented posts | | Net growth negative | Churn event (policy change, incident) | Overlay join/leave with incident timeline | Publish transparency note; adjust policy UX | | Reach flat; impressions high | Overexposure algorithm weighting | Review recommendation distribution logs | Tune ranking to broaden diversity | | Velocity spike; low quality | Spam or bot posting | Sample post authors & content patterns | Tighten rate limits; enhance moderation rules | | Reaction saturation low | Same small set reacting repeatedly | Unique reactors vs total reactions analysis | Encourage broader participation (badges, prompts) | | Frequency factor high | Repeat impressions to same cohort | Examine impression distribution by user | Introduce capping / cooldown logic | ## Related > **[Activity Analytics](/analytics-and-moderation/social+-portal/dashboard/activity-analytics.md)** > > User-level activity KPIs > **[AI Social Insights](/analytics-and-moderation/social+-portal/dashboard/social-insights.md)** > > Qualitative topic & sentiment > **[Raw Data Export](/analytics-and-moderation/social+-portal/dashboard/raw-data-export.md)** > > Deeper custom queries > [!NOTE] > > Need custom derived metrics (e.g., weighted engagement index)? Contact support for data extensibility options. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.